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Aristocrat Opens First Dedicated Gaming Showroom in Manila

Aristocrat Leisure Ltd, an Australian company specializing in gaming machines and iGaming, has recently opened the “first dedicated gaming showroom” in the Philippines. The showroom is situated in Pasay City, Manila, close to the popular Entertainment City casino area.

The showroom displays the full range of games currently successful in the Philippines, such as Dragon Link, Tian Ci Ji Lu, and 5 Dragons Pearl, and also showcases Aristocrat’s game roadmap for the next 12 months. This enables local operators to conveniently view the latest games in Manila, without the need to travel to trade shows or overseas.

Philippine Amusement and Gaming Corp

Aristocrat will use the showroom for training and educational purposes to comply with the regulatory requirements of the Philippine Amusement and Gaming Corp (Pagcor) for “talent development within the [gaming] sector.” Aristocrat will implement its training and educational program designed to focus on professionals in the Philippine gaming industry.

As a gaming machine developer and digital game provider, Aristocrat has a wide range of offerings that are fine-tuned in-house to ensure optimum performance before they are released to the market.

Lloyd Robson, the general manager of Aristocrat for Asia, stated, “We’ve tripled our team [in the Philippines] and now we have a first-class office and showroom to give our customers the best experience in the industry.”

Entertainment City casino and gaming area

The opening of the new Aristocrat venue in Manila was attended by more than 40 key accounts and representatives from the Philippine gaming industry, including Pagcor officials and gaming executives from nearby Entertainment City casino resorts. The Entertainment City casino and gaming area is comprised of Solaire Resort and Casino, Okada Manila, City of Dreams Manila, and Newport World Resorts, the four top-tier hotel and casino resorts in Manila and nationwide.

By locating its dedicated gaming showroom close to the famous gaming area, Aristocrat can quickly respond to and adapt to the latest industry requirements, as well as implement its latest gaming developments in the Entertainment City resorts and facilities.

Aristocrat’s latest expansion is a natural result of its recent performance in the Philippine market. Aristocrat’s Class III-standard casino slots reportedly increased the company’s post-tax earnings by AUD36.9 million (US$24.5 million) as of September 30, 2022.

The Philippine competent authorities predict that the gaming market in the country will grow at a rate of approximately 15% in 2023, generating $4.41 billion in gross gaming revenues by the end of the year. This fact seems to have been the driving force behind Aristocrat’s premier gaming showroom development in the heart of the thriving Philippine gaming industry.

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